Evaluation question 4

What technology did we use throughout the course?

We used the college’s small cameras to film all of our music video; we didn’t find any problem with filming our video. When it came to putting the video onto the computer and capturing it we faced many problems, this was mainly because the computers didn’t seem to run final cut express that well, which posed quite a problem at times, as some computers had the software we needed were others just didn’t seem to have it.

For location shots I used my Panasonic lumix SLR camera which produced some nice clear images of the types of environment that we were hoping to film, and actors that we were hoping to use. We used this camera to create an anamatic of our music video.  This was also the same camera that I used to take pictures for my Digipack and my Magazine advert, and I was very happy with how the images turned out.

After putting the photos from my camera onto my laptop while creating my Magazine and Digipack, I opened them in Photoshop. This gave me lots of possibilities of what I could do with the images, I decided that because the song is called ‘The World’ then I would try to create a globe with panoramic images that I had taken for the front and the back of the Digipack. I then decided to edit the colour on them, and inverted ones colour completely so that it matched the Magazine advert more. I thought by doing this it would make my Magazine advert and Digipack look like they really linked to the song. I thought this as the song almost depicts an alternative view of the world, so by inverting the colour it’s like an obvious different perspective.

For editing we used video pad video editor and Sony Vegas pro which worked very well. When using this program it was simple and had lots of effects that we needed, for example when we were looking at some of our clips we realised we wanted them to play in reverse instead, and this program did this perfectly.

When getting audience feedback, I set a Facebook group so that I could openly post my ideas onto the blog and get regular comments on how to improve. I found this very helpful, as even when doing work I could publish something I had just done and then would get a comment almost instantly at times on how I could improve on it.